Imagined clouds

From the ongoing "The Promised Land" series. I like to think that this works on a couple of levels. Firstly, as part of the comment/documentation on/of advertising and consumerism and its development of imagined ideal lives.

Secondly, here in Hong Kong we suffer a bit from, according to politicians, a "perception problem" about air quality. Apparently if you can see and smell the air you breathe you presume that it is bad for you. This apparently makes you think you are sick when you aren’t. Wow, so that explains it.